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Reduce, Reuse, Recycle – How consumers are leading the way on waste

By Jenny Hearne | January 17, 2020

Whether you love Greta Thunberg or not, there is no denying that she is making people sit up and listen. And is empowering them to take action, no matter how small, to make a positive difference to the world. But she is not the only one. There are many others that are leading the way …

Best of The100: Strategy, storytelling and leftovers

By Alistair Vince | January 10, 2020

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, I’ve herded the 10 most popular articles we featured during 2019. It seems readers of The100 are particularly interested in strategy, storytelling, effectiveness and why …

Pre and Post Launch Consumer Reviews

By Bo Beep | December 16, 2019

Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do.  If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …

The100:  Behavioural science, Haha, Aha & Cheetos

By Alistair Vince | December 13, 2019

Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm up the audience. Not just with a warm-up act, but also with the crescendo of their set. Justin argues that we could do the same …

“Ain’t no laws when you’re drinking Claws”

By Bo Beep | December 2, 2019

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

These are the thoughts of WATCH ME THINK, a global consumer empathy agency. We help companies EMPATHISE with their customers; to Bring to Life; to Engage; to get Closer. To DISCOVER what does and doesn't work, through both Shopper & Consumer Lenses. And to DEVELOP and enhance products and services through Innovation & Renovation. Fancy a chat?

The100: A.I., Disney’s mindsets and Ben Affleck

By Alistair Vince | November 29, 2019

Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind Narayanan, Associate Professor of Computer Science at Princeton (yikes) thinks. And after reading his accessible presentation entitled How to recognise AI snake oil, I’d be inclined …

Big Brands vs Smaller Craft Players

By Bo Beep | November 25, 2019

For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …

The100: dotcom bubbles, newstalgia and plastic elephants

By Alistair Vince | November 18, 2019

Messing with the magic Snip. Snip. Snip. Snip. The slithers of rope tethering online advertising to any form of respectability are gradually being severed. $5 to anyone who can read the (albeit old) eBay case study without shaking their heads. “The experiment ended up showing that, for years, eBay had been spending millions of dollars …

The100: Thick data, the gray tsunami and spirit animals

By Alistair Vince | November 1, 2019

Rebranding data Canvas8 has been asking global tech ethnographer Tricia Wang for her tuppenceworth on why thick data makes big data more valuable. There’s this belief that anything that is measurable is more valuable, but that devalues a large part of human expertise because if it’s not quantifiable, then it’s not valuable knowledge. That’s scary, because …

The100: brand experience, unsung heroes and the 2nd Spring

By Alistair Vince | October 18, 2019

Valuing mental availability Paul Feldwick’s article on how brand experience should not distract marketers from fundamental brand truths has been well shared this week, but it’s a must read. “the most important search engine is still the one in your head” I just adore the William Hesketh (uni)Lever example which shows that things haven’t really changed much …

The100: Innovation lessons, diplomatic rebels and our Jack

By Alistair Vince | October 7, 2019

Czech this out There is a marketing festival in Prague next year which is called, errr, Marketing Festival. The time they saved coming up with the title must have been put into curating the speakers, because the line up is pretty special with Tom Goodwin, Helen Edwards, Binet & Field and Vikki Ross all there. …

The100: Trends, Sapiens and Fairycakes

By Alistair Vince | September 20, 2019

From The New School Tim Stock teaches what looks to be a hugely interesting course at The New School called Analyzing Trends. Sadly, I’m a few thousand miles and most likely a couple-of-hundred grand short of being able to enrol. But Tim has released the slides from the course introduction where he covers a plethora of points. …

Opportunity Identification Case Study: CBD Skincare

By Bo Beep | September 17, 2019
CDB

Within the last year, CBD is popping up everywhere, it’s the hottest trend and the buzziest ingredient. Even with all this buzz, what do we really know about consumers who use it and what is desired from its use? CBD is currently the newest cure all – it will provide relaxation, eliminate pain, bring better …

Post Launch Consumer Appraisal: Nivea Biodegradable Wipes

By Jenny Hearne | September 16, 2019
Nivea Biodegradable Wipes

“Wiping away waste” I am old enough to remember when facial cleansing wipes took the UK market by storm in the late 90’s.  Penetration and sales rocketed as women transformed their cleansing routines. This new product format meant that they were able to use less products and conveniently remove their make up at speed.  Wipes …

The100: Long term thinking, mental reframing and Haddon Salt Esq.

By Alistair Vince | September 6, 2019
(c) Junkyardsparkle

Flipping failure It’s good to be back in the hot seat after a couple of weeks on holiday (and see that no-one had filled my drawers with balloons… it happens here). One of the trip highlights was a 3-day hike through the Atlas Mountains with the saucepan lids. You see, walking is about 498th on the …