One client said to us that they would dread the day their boss would come to them and ask: ‘You remember that video we did last year? When that woman said something about health? Can you find it? Just the bit where she mentions our brand… it’s for a presentation I have tomorrow.’
There’s no excuse these days. Watching the real experience and behaviour of consumers must be at the heart of any CX process. It can now be achieved with small sample sizes and at minimal cost.
The word ‘impact’ hangs around a customer insight technique like a dark cloud. And rightly so. Insights need to incite.
We’re building something very special here at Watch Me Think…
We think these 5 things alone make SearchEditShare.video a strong contender for the best video analysis tool out there. Add in the fact that it’s free, and you’ve got your game changer.
SearchEditShare.video: “Probably the best video analysis tool in the world”. Recent research from Technavio points to a growing hunger for video analytics software, with the global video analytics market set to grow 33.73% each year until 2021*. Here at Watch Me Think we’re immersed in the world of video analysis, working day in, day out … Continue reading “The free video analytics software every Quallie should be using”
Search, Edit and Share, intelligently… for FREE! Watch Me Think is opening up its video search, edit and share platform to anyone who works with video, offering up to 10GB of storage and use of its video analytics platform for free. SearchEditShare.video (SES) will unlock insight professional’s use of video, empowering qualitative researchers, planners, agencies … Continue reading “Watch Me Think. Freely Unlocking video analytics for the market research industry”
That’s a wrap (or is it a wrapping?) for the 2017 Student Packaging Designer of the Year awards.
Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers’ thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study.