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The100: Anthropocentrism, the ‘right’ mistakes and monks

By Alistair Vince | February 21, 2020

Monk Mode Modern work is a mess. Or, as Bruce Daisley, ex-European VP of Twitter, would say: modern work is a lie. Just try not to put your neck out as you nod along with everything he says… Open-plan offices have made it harder to concentrate. Email has added an average of 2 hours to …

The100: Starting over, deliberative rhetoric & heartprints

By Alistair Vince | February 7, 2020

I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are just for show. All the while mumbling promises to do better next year. But, if the resolution to quit your day job and set up …

Opportunity Identification

By Bo Beep | February 6, 2020

Qualitative opportunity identification utilizes consumers to uncover real pain points, needs, and workarounds to drive innovation towards actual gaps in the market, faster. Involving the consumer earlier in the process narrows the scope of innovation and quickly allows client teams to focus on what’s important: solving REAL consumer problems. It’s estimated that of the 30,000 …

The100: Thinking fast, harbingers of failure & ice cream

By Alistair Vince | January 24, 2020

Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date,  end to end, they would circle the earth. Twice. Helpfully, Julian Cole has kindly pulled together all the relevant PDFs into one handy place. I’m sharing it because I know it will be popular; but …

Reduce, Reuse, Recycle – How consumers are leading the way on waste

By Jenny Hearne | January 17, 2020

Whether you love Greta Thunberg or not, there is no denying that she is making people sit up and listen. And is empowering them to take action, no matter how small, to make a positive difference to the world. But she is not the only one. There are many others that are leading the way …

These are the thoughts of WATCH ME THINK, a global consumer empathy agency. We help companies EMPATHISE with their customers; to Bring to Life; to Engage; to get Closer. To DISCOVER what does and doesn't work, through both Shopper & Consumer Lenses. And to DEVELOP and enhance products and services through Innovation & Renovation. Fancy a chat?

Best of The100: Strategy, storytelling and leftovers

By Alistair Vince | January 10, 2020

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, I’ve herded the 10 most popular articles we featured during 2019. It seems readers of The100 are particularly interested in strategy, storytelling, effectiveness and why …

Pre and Post Launch Consumer Reviews

By Bo Beep | December 16, 2019
Product Launch

Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do.  If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …

The100:  Behavioural science, Haha, Aha & Cheetos

By Alistair Vince | December 13, 2019

Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm up the audience. Not just with a warm-up act, but also with the crescendo of their set. Justin argues that we could do the same …

“Ain’t no laws when you’re drinking Claws”

By Bo Beep | December 2, 2019

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

The100: A.I., Disney’s mindsets and Ben Affleck

By Alistair Vince | November 29, 2019

Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind Narayanan, Associate Professor of Computer Science at Princeton (yikes) thinks. And after reading his accessible presentation entitled How to recognise AI snake oil, I’d be inclined …

Big Brands vs Smaller Craft Players

By Bo Beep | November 25, 2019

For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …

The100: dotcom bubbles, newstalgia and plastic elephants

By Alistair Vince | November 18, 2019

Messing with the magic Snip. Snip. Snip. Snip. The slithers of rope tethering online advertising to any form of respectability are gradually being severed. $5 to anyone who can read the (albeit old) eBay case study without shaking their heads. “The experiment ended up showing that, for years, eBay had been spending millions of dollars …

The100: Thick data, the gray tsunami and spirit animals

By Alistair Vince | November 1, 2019

Rebranding data Canvas8 has been asking global tech ethnographer Tricia Wang for her tuppenceworth on why thick data makes big data more valuable. There’s this belief that anything that is measurable is more valuable, but that devalues a large part of human expertise because if it’s not quantifiable, then it’s not valuable knowledge. That’s scary, because …

The100: brand experience, unsung heroes and the 2nd Spring

By Alistair Vince | October 18, 2019

Valuing mental availability Paul Feldwick’s article on how brand experience should not distract marketers from fundamental brand truths has been well shared this week, but it’s a must read. “the most important search engine is still the one in your head” I just adore the William Hesketh (uni)Lever example which shows that things haven’t really changed much …

The100: Innovation lessons, diplomatic rebels and our Jack

By Alistair Vince | October 7, 2019

Czech this out There is a marketing festival in Prague next year which is called, errr, Marketing Festival. The time they saved coming up with the title must have been put into curating the speakers, because the line up is pretty special with Tom Goodwin, Helen Edwards, Binet & Field and Vikki Ross all there. …