A fresh way to decode your Category

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A toe-dipping low-cost yet in-depth category checking service that can help you and your team to confirm, refute, reveal and create.


We’d be willing to bet that “mountains” “masses” and perhaps “a mess” are words you may disconsolately use to describe the countless mounds of data you already possess about your category.

But it always pays to take a fresh sounding on what we think we know.

Especially if that way is quick, easy and cost effective.

“[The] simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”
Edward de Bono

To help you gain a fresh look at your category – to sense-check what you know and perhaps uncover what you may not – we offer a toe-dipping, low-cost, yet in-depth category checking service that can help you and your team to confirm, refute, reveal and create.

It consists of:

Our unique end-to-end process of capturing the in-context and in-depth behaviour of your customers through self-recorded videos. We’ve got years of experience in knowing how to extract the best insights – in store and at home – to bring you some truly enlightening knowledge.

A bespoke in-depth PDF report that uses the videos to bring to the life all the relevant revelations – from the presumed to the undiscovered to the finely nuanced.

A special onsite de-brief of the videos and the report for you and your team by one of our world-class research analysts.

This is pretty much a push-button service that, once commissioned, provides a feet-up process that places no extra burdens or strains on your time or your budgets. We can also run it in over 40 markets across the world.

We’d, of course, recommend an annual or biennial reassessment of your category 🙂 But for now are offering an introductory discount of 20% on your first foray – sure as we are of the benefits it will bring you.

If you’d like to receive a free sample category report (on Yoghurt) to give you a flavour of what you could expect, just use the form to the right and we’ll send it right over.