Platform 9¾

Many people know us for our video qual projects that bring sledgehammer realisations to the bored and the boardroom. Others for our observation methodologies that ice bucket the presumptions. And some for our ability bring the numbers to life and make the proof, well, foolproof. But Platforms? Don’t you find them on train stations? While those of the train variety are […]

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Why Watch Me Think?

We explore consumer behaviour. What people do, not just what they say. We watch. We don’t just ask. We get more answers for our clients this way. We have unique methodologies for video ethnography. Methodologies such as observation self-review, where consumers review their own behaviour and screen record, capturing the consumer and their screen. Not just video selfies. Our analysis […]

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The100: chasms, culling and the zombie apocalypse

Collateralized debt obligation There’s lots of posts out there on how to tell good stories, but these 9 rules from Michael Lewis offer (to me) something different, from the title above to lovely little takeaways like “Sometimes the better stories are messier.” And “If you want to tell good stories about just your own life, observe it.” Observe. Good one that […]

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