Entries Written By Alistair Vince
The100: interstitial viewing, everybody lying and the Righteous Brothers
Creativity being killed by data THE (Sir) John Hegarty is pretty damning over what data has done to marketing and advertising: “Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” He goes on: “The focus on data is the root cause of the …
The100: being wrong, dispensing Ketchup and drawing some mud
Good news! You can be wrong In fact, you can also spend less on innovation and claim that a meeting which has no objective will be more productive than those with one. What’s not to like! Admitting you don’t know – explores whether having intellectual humility leads to greater discovery, learning and progress.I think I might …
The100: cyanide, underwriters and black hole moons
Glass half full, half empty, or laced with cyanide? ‘The world needs a dose of realism’ and I agree with Tim (and Hans) in this piece highlighting how the world is not as gloomy as people think. In fact, our next event Oct 11th in London will be on Attention Tuning – helping people find the truth …
The100: Tarot Cards, Gnomonists and dishwater
Symbiotic Corporate Altruism? I liked this article about Spotify, not just because I’m an avid user, but also because of this: “We know that we’re only going to be successful as a company if the music industry is successful. That’s why we don’t think of ourselves as just the R&D department of Spotify – but …
The100: chimps, humans and Donkey Kong
“That’s my birthday too!” Ever met someone who has the same birthday as you? Thought it a bit of a coincidence? Well, if there are 23 people in a room there is >50% chance of 2 people sharing the same birthday. Take this brilliant interactive birthday paradox for a spin yourself. Now if only there was …
Tas Tasgal on our Data Rich, Insight Poor (DRIP) world
When Tas (Anthony Tasgal) presented at our Power of Storytelling event in March, he made the case that we live in a DRIP world. One where we can feel overwhelmed with the sheer amount of data that is available to us, and the issues we then face in distilling it all into something that feels meaningful …
The100: this vs that, context vs content, and Godzilla.
Light : Glue : Web A fantastic explanation of how stories can be used in a number of different ways. As light: “to illuminate the past, present and future” As glue: “for building community through empathy and coherence” And as a web: “to reauthor the web of narratives we live in” Genuinely brilliant. Delivering the …
Richard Shotton on The Pratfall Effect
We were lucky enough to have Richard Shotton, author of Power of Storytelling event in March 2018. He was speaking about the praftall effect in relation to products and brands. In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the individual/brand/product’s …
The Talkers and The Listeners
In March 2018 we ran the Power of Storytelling event. and we were fortunate have Ella Jackson from Unilever come and to talk to us. Now I’m a big fan of GIFs and an even bigger fan of Potter, so her talk was an instant thumbs up. But, most importantly, Ella has a shed load of presentation experience, and even …
The100: Rituals, hidden formulas and ‘the freakiest show in town’
What a super market! Supermarkets are changing – at last! The first supermarket to have an aisle that is free of any plastic packaging was launched in Amsterdam recently. And it’s not the only plastic that may disappear from shops soon – that’s if Amazon Go (in the US) and the CoOp (in the UK) can effectively consign …