Entries Written By Fran Benoist
The100: The she-conomy, driverless cars and parkour dogs
Look away, Peter Pan Here’s a chin stroker for you: Legal definitions aside, how do you know when you’re an adult? Megan Wright and Sophie von Stumm have surveyed 722 people to find out: “The research suggests that many people define adulthood more by psychological markers than by social milestones – in other words, adulthood …
The100: Pricing psychology, Amazon tactics and evening walks in Kyoto
The Kolenda Code Nick Kolenda has picked up a controller, hammered in Up, Up, Down, Down, Left, Right, Left, Right, B, A and unlocked the pricing cheat code. Behold his 42 pricing tactics, including: Mapping the forest A certain Byron Sharp once said that paid search is like shelf-space. And so it’d make sense that …
The100: Logo throwbacks, marketing mistakes and Vikings
Have the last laugh The use of humour in advertising has nosedived over the last 15 years. As of 2020 just 34% of adverts were funny or lighthearted, down from 53% in 2004. And the bottom line isn’t laughing either. Recent studies have shown humorous adverts tend to be more effective, and have a significant, …
The100: failed social experiments, 2022 trends (obvs) and rubber fig trees
Happy New Year and all that (at what point should we stop saying that?); welcome to another year of poking bears and kicking sandcastles in The100. Are you sitting comfortably? The not-yet-trending report Trend predictions are often as much use as an inflatable dartboard. Yet Pinterest may just be onto something with their Pinterest Predicts …
The100: Best of 2021
To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and dusted off the 10 most popular links featured in The100 during 2021. Best enjoyed with a brew, as always. In joint 10th 22 innovations that’ll change the world, the sonic extinguisher being a personal favourite. And while …
The100: Mind reading, bias firewalls and the Mars Rover
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of the document is to help us ask better questions, broaden perspectives and do more representative work. It’s advertising focused, but applies itself just as well to research. Also excellent is The Outside Directory, which lists UK creatives from everywhere …
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.