Post Launch Consumer Appraisal: Nivea Biodegradable Wipes

“Wiping away waste” I am old enough to remember when facial cleansing wipes took the UK market by storm in the late 90’s.  Penetration and sales rocketed as women transformed their cleansing routines. This new product format meant that they were able to use less products and conveniently remove their make up at speed.  Wipes …

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Post Launch Consumer Appraisal: Pop Corners

The new shape of snacking Is it popcorn?  Is it a crisp? Is it a tortilla chip? No – it’s a Pop Corner! These new triangular shaped popped-corn snacks claim to be ‘the new shape of snacking’.  They are never fried. Contain no gluten, dairy or nuts. Are suitable for those on a vegetarian, vegan …

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Palm oil: The next plastic?

How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were …

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