Category Insights – free sample report

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We are able to provide a unique approach to both generating and presenting category insights, that are based on observed rather than claimed behaviour.


I wanted to let you know about one of the most exciting developments we have recently made that will help you to more easily answer many of the questions you have about your consumers.

Over the last 12 months we began combining our unique end-to-end methodology of capturing in-context and in-depth behaviour through self-recorded videos – capturing the observed, rather than claimed behaviours – with some appreciably top-drawer, world-class qualitative analysis.

If you’d like to see a sample report from a project we commissioned ourselves to help clients understand this new approach and its deliverables, just get in touch using the form opposite.

That simple.

Brains and Breadth

Key to this has been attracting some rock-star qualitative researchers from the retail world to put some proper cake underneath the fancy icing that we already can provide you with.

Plus, of course, we offer this service in 42 countries. Not many can say that.

It is without doubt the most well-received initiative we have ever launched.

Incredibly cost effective approach

Our clients are telling us that this new, combi-initiative is providing them with an incredibly cost effective approach to generating consumer led hypothesis. At the same time it is simultaneously increasing the traction they generate with retailers. Overall, bringing the voice of the shopper and consumer into all engagements.

We are more-and-more helping clients deliver on the goal of doing more with less… which is basically what most insights teams are being asked to do these days.

That or magic 🙂