For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions of the big giants vs […]» Read more
A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer closeness from the client perspective, […]» Read more
You know when someone says to you out-of-the-blue and in a truly meaningful way: “Thank you – that work you did was utterly superb.” That the delivery. The sincerity,. The unexpected and voluntary nature of the message means it is genuinely meant and sincerely appreciated on the giver’s part? That’s the feeling we want to give with the Golden Thumb […]» Read more
Finding Your Truth in Marketing How to find and communicate the truth, and challenge the lie, to ensure you and your company make decisions on fact, not fiction. A nose for nonsense Joseph O’Leary from Full Fact booted off the day by talking about how we can spot misinformation. Most often false claims are based on real data. So what […]» Read more
How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, soap and chocolate? We certainly couldn’t name any outside of the spreads. And yet, in our recent study into veganism, many respondents pinpointed palm oil as an emerging foe. Were they, like us, blinkered by […]» Read more
How much have I missed whilst staring down?
How much have we all missed?
It’s time to start looking up.» Read more
If we aren’t bricking it, we aren’t trying hard enough.» Read more
We’re looking for more who are willing for us to visit them for an hour or so. We want to see where you work, hear what you do and understand your average day. What do you enjoy? What are your goals? Where can we help?
Above: The turtleneck twins on the most recent Watch Me Think school trip» Read more
Getting into the creative groove can be, well, thoroughly ungroovy. So here are some ways to coax back your mojo.» Read more
There’s no excuse these days. Watching the real experience and behaviour of consumers must be at the heart of any CX process. It can now be achieved with small sample sizes and at minimal cost.» Read more