The100: A.I., Disney’s mindsets and Ben Affleck

Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind Narayanan, Associate Professor of Computer Science at Princeton (yikes) thinks. And after reading his accessible presentation entitled How to recognise AI snake oil, I’d be inclined to agree with him. He […]

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The100: dotcom bubbles, newstalgia and plastic elephants

Messing with the magic Snip. Snip. Snip. Snip. The slithers of rope tethering online advertising to any form of respectability are gradually being severed. $5 to anyone who can read the (albeit old) eBay case study without shaking their heads. “The experiment ended up showing that, for years, eBay had been spending millions of dollars on fruitless online advertising excess, […]

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The100: Thick data, the gray tsunami and spirit animals

Rebranding data Canvas8 has been asking global tech ethnographer Tricia Wang for her tuppenceworth on why thick data makes big data more valuable. There’s this belief that anything that is measurable is more valuable, but that devalues a large part of human expertise because if it’s not quantifiable, then it’s not valuable knowledge. That’s scary, because there are many things that […]

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The100: brand experience, unsung heroes and the 2nd Spring

Valuing mental availability Paul Feldwick’s article on how brand experience should not distract marketers from fundamental brand truths has been well shared this week, but it’s a must read. “the most important search engine is still the one in your head” I just adore the William Hesketh (uni)Lever example which shows that things haven’t really changed much since the 1890s. Feldwick also […]

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