The100: Strategy advice, conflated data and Dirty Dancing

This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today.  The potential for a competitive e-residency market is intriguing, and ‘JOMO’ is utterly brilliant. Willy Wonka is a postman On the topic of workplaces, these trivia and pictures from Roald Dahl’s …

Continue reading

The100: Byron Sharp, contingency planning and eggs

The search for the substantial Big data, big responsibility. And this bang-on-the-money article from Alex Murrell is a useful health warning when it comes to using it. Murrell discusses 5 question marks around big data (of collection, claims, completeness, correlation and comprehension) and shows how we need to look at big data with a more …

Continue reading

The100: Paradoxical ignorance, storytelling plots and Upernavik

The 7 basic plots I’ve read mixed feedback on this year’s Cannes Lions Festival. Some have been gushing, whilst others appear exasperated. My favourite pieces to come from the 5 days? Oh alright then… The Marketoonist’s depiction of events, Murray Cadler’s home truths, and Adweek’s breakdown of how Cannes winners used the 7 basic plots of storytelling. Purpose matters. …

Continue reading

The100: Empathy, the I’m-not-biased bias, and magic phrases

You can’t solve a problem that you don’t understand If it’s just going to be the one thing you watch this week, take 10 mins and make it Mark Ritson dissecting P&G’s Febreze marketing strategy. He absolutely nails it. Key takeaways: Diagnose first: understand the problem before constructing your strategy. The importance of using qual …

Continue reading

The100: Dehumanisation, Einstein and Sushi

All of this …is 👌 Emmet O’Briain gives us a well-thought-out piece on the dehumanisation of research. It’s a must-read for anyone in research. Or in marketing. Or in a job, for that matter. My favourite quote came from Richard Huntington (of Saatchi and Saatchi stock): A lack of genuine connection with people’s lives. A …

Continue reading

The100: Ogilvy, Empathy and Felony

Game, set, match At first, I thought it sounded ridiculous, but I’ve become more and more convinced after reading Farnam Street’s explanation on how avoiding stupidity provides more of an advantage than seeking brilliance. In professional tennis about 80% of the points are won. However, in amateur tennis, about 80% of the points are lost. …

Continue reading

The100: disruption, distraction and David Abbot

Learning from the master I’m old enough to remember the great BT It’s good to talk ads. But regardless of age, watching David Abbott – an advertising legend if ever there was one – pitch the idea to BT is a timeless pleasure. We all have to sell or pitch things, but if you want …

Continue reading

The100: Deep work, storytelling and green eggs

Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that is thoroughly unpersuasive? Martin Weigel (yes, yes, we like him lots) shares 13 pieces of advice to help you craft better strategic narratives. This is particularly smart: Steven Spielberg had long wanted people to experience the …

Continue reading

The100: Flabby thinking, thinking on your feet and angry hipsters

Flabby strategic thinking “Too many objectives fall into one of two camps. Either they are analytical and devoid of imagination, driven by metrics that are easy to measure rather than necessarily the right things to measure. Or, on the other hand, they are highly evocative but meaningless. You hear them and leave the meeting in …

Continue reading