Pre and Post Launch Consumer Reviews

Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do.  If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …

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Seeking out consumer groans

Why seeking out your consumers’ groans rather than hiding from them, is a better recipe for success Almost 9 years ago Alistair Vince and I were sitting in a rather wonderful beer garden in a fine pub in Richmond overlooking the Thames, on one of those magnificent but slightly rare 🙂 sunny afternoons in London. …

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Platform 9¾

Many people know us for our video qual projects that bring sledgehammer realisations to the bored and the boardroom. Others for our observation methodologies that ice bucket the presumptions. And some for our ability bring the numbers to life and make the proof, well, foolproof. But Platforms? Don’t you find them on train stations? While …

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Why Watch Me Think?

Other companies don’t "do what we do" We explore consumer behaviour. What people do, not just what they say. We watch. We don’t just ask. We get more answers for our clients this way. We have unique methodologies for video ethnography. Methodologies such as observation self-review, where consumers review their own behaviour and screen record, …

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Silver blanks?

There are currently lots of conversations about how building genuine “empathy” with consumers is likely to be a critical ingredient in the future success of many companies. I could not agree more. We have a lot of evidence to highlight the benefits companies achieve by finding rich seams of empathy in an authentic way. What …

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Ooops!

It never ceases to amaze me that so many companies still wait until a new product or service is just about to be launched before asking “how can we now link this launch to a consumer trend or insight?” A couple of observations from some of the global post-launch reviews we are continually asked to …

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