It’s not just us…

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There are often days, evenings, mornings, waking up in the middle of the night, moments when the fear arrives. They only last for short periods, but when they hit, they hurt, and their knock on effects can sometimes put you off your stride for a few hours. I’m talking about the moments when you think … Continue reading “It’s not just us…”


There are often days, evenings, mornings, waking up in the middle of the night, moments when the fear arrives. They only last for short periods, but when they hit, they hurt, and their knock on effects can sometimes put you off your stride for a few hours. I’m talking about the moments when you think – is this actually a good idea or not? Now, of course we know it’s a great idea, we know loads of other people think it’s a great idea, we know businesses who think it’s a great idea, and investors who have put their money where their mouth is. So we have no reason to have the fear.

The good news is that when you have those cold sweat moments, within hours you find those articles & people that are there to confirm once again (for the umpteenth time) that your idea, your business is a great one, a solid one, one that they believe in. It’s a nice feeling when they do this. Very nice.

In the last week we’ve had a few of those moments. Some great articles saying that our methodology is essentially giving the sharp insight, the real insight not constricted by a fake environment (ahem.. focus groups). But most importantly, people. This week we met good people, people we want to work with, who said that they believe in the business. When it comes from people like that, it means something, and this keeps that fear at bay. At least for a couple of days!