The free video analytics software every Quallie should be using

SearchEditShare.video: “Probably the best video analysis tool in the world”. Recent research from Technavio points to a growing hunger for video analytics software, with the global video analytics market set to grow 33.73% each year until 2021*. Here at Watch Me Think we’re immersed in the world of video analysis, working day in, day out … Continue reading “The free video analytics software every Quallie should be using”

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Watch Me Think. Freely Unlocking video analytics for the market research industry

Search, Edit and Share, intelligently… for FREE! Watch Me Think is opening up its video search, edit and share platform to anyone who works with video, offering up to 10GB of storage and use of its video analytics platform for free. SearchEditShare.video (SES) will unlock insight professional’s use of video, empowering qualitative researchers, planners, agencies … Continue reading “Watch Me Think. Freely Unlocking video analytics for the market research industry”

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What the older generation really wants from marketers

Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers’ thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study.

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Survey fatigue and the Millennial prerogative

Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.

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Unilever and Kraft Heinz

The exciting stuff often starts with Unilever. Look at IIex this week and see how many of the presentations start with someone talking with Unilever. It hasn’t happened by accident – they’ve developed a system that enables that.

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