Why Watch Me Think?

Silver blanks?

There are currently lots of conversations about how building genuine “empathy” with consumers is likely to be a critical ingredient in the future success of […]

Thought Leadership


Palm oil: The next plastic?

How many products can you name that contain palm oil? Peanut butter, yes. Nutella, definitely. But what about shampoo, bread and ice cream? Or lipstick, […]

What we’ve been reading…