How Brands Grow: What Marketers Don’t Know (WMT Book Review)

Author/s: Byron Sharp Category: Marketing Synopsis: We couldn’t compile a list of recommended readings without including this book. For those that aren’t familiar with it, How Brands Grow uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie. What I took from this book: A schooling in the fundamental rules (7 of them) and laws (3 […]

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The100 – 10 Most Popular Articles in 2017

(Drum roll…) The 10th most popular piece from 2017 was… 8 creative ways to share your research. We spend all that effort, then what… Tied at 8th How smartphones aren’t destroying kids, they’re destroying adults – apart from when they’re making extremely insightful videos for progressive research agencies, of course. Plus how the UK election destroyed market research as we know […]

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USA – November 2017 This presentation highlights daily behaviors, lifestyles, and views on maintaining ones health throughout the aging process. Focusing on boomers and beyond, this webinar highlights: Views on health Habits and products used to maintain health Priorities later in life Brands that fit into the lifestyle & desires from brands If you want to see the consumer videos […]

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