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Reduce, Reuse, Recycle – How consumers are leading the way on waste

By Jenny Hearne | January 17, 2020

Whether you love Greta Thunberg or not, there is no denying that she is making people sit up and listen. And is empowering them to take action, no matter how small, to make a positive difference to the world. But she is not the only one. There are many others that are leading the way …

Best of The100: Strategy, storytelling and leftovers

By Alistair Vince | January 10, 2020

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, I’ve herded the 10 most popular articles we featured during 2019. It seems readers of The100 are particularly interested in strategy, storytelling, effectiveness and why …

Pre and Post Launch Consumer Reviews

By Bo Beep | December 16, 2019

Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do.  If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …

The100:  Behavioural science, Haha, Aha & Cheetos

By Alistair Vince | December 13, 2019

Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm up the audience. Not just with a warm-up act, but also with the crescendo of their set. Justin argues that we could do the same …

“Ain’t no laws when you’re drinking Claws”

By Bo Beep | December 2, 2019

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

These are the thoughts of WATCH ME THINK, a global consumer empathy agency. We help companies EMPATHISE with their customers; to Bring to Life; to Engage; to get Closer. To DISCOVER what does and doesn't work, through both Shopper & Consumer Lenses. And to DEVELOP and enhance products and services through Innovation & Renovation. Fancy a chat?

Unwrapping packaging-free stores

By Ian Hare | August 30, 2019
Pack Free Stores

Given all the hype… no hype is not strong enough… the movement (this word was used by one of our thinkers) around reducing the use of plastic, we decided to explore the small but evolving world of packaging-free stores. We had a bunch of shoppers (those who frequent packaging-free stores and those who don’t but …

The100: Universal laws, intellectual mischief, and CSI Miami

By Alistair Vince | August 16, 2019

Intellectual mischief Alex Morris has released his Strategy and Planning Field Guide. There are enough gems in there to sink a ship. I simply can’t list them all. So here are my top 5: Page 28: Ways to start doing research differently Pages 34 – 35: The danger of aggregates and averages Page 37: A guide …

The100: Strategy advice, conflated data and Dirty Dancing

By Alistair Vince | August 2, 2019

This is just the beginning The BBC has published a list of 101 people, ideas and things that are changing the way we work today.  The potential for a competitive e-residency market is intriguing, and ‘JOMO’ is utterly brilliant. Willy Wonka is a postman On the topic of workplaces, these trivia and pictures from Roald Dahl’s …

The100: Byron Sharp, contingency planning and eggs

By Alistair Vince | July 19, 2019
Planning

The search for the substantial Big data, big responsibility. And this bang-on-the-money article from Alex Murrell is a useful health warning when it comes to using it. Murrell discusses 5 question marks around big data (of collection, claims, completeness, correlation and comprehension) and shows how we need to look at big data with a more …

Post Launch Review: Hostess Bakery Petites

By Bo Beep | July 17, 2019
Mini Cakes

The idea of including treats and eliminating deprivation is currently a trend in the diets of US adults hoping to achieve a balanced diet. More adults are practicing a ‘treat yourself mentality’ with 46% of adults choosing products that are familiar from childhood.* One area of familiarity is the snack cake, often produced by Hostess. …

The100: Paradoxical ignorance, storytelling plots and Upernavik

By Alistair Vince | July 5, 2019

The 7 basic plots I’ve read mixed feedback on this year’s Cannes Lions Festival. Some have been gushing, whilst others appear exasperated. My favourite pieces to come from the 5 days? Oh alright then… The Marketoonist’s depiction of events, Murray Cadler’s home truths, and Adweek’s breakdown of how Cannes winners used the 7 basic plots of storytelling. Purpose matters. …

The100: Empathy, the I’m-not-biased bias, and magic phrases

By Alistair Vince | June 21, 2019

You can’t solve a problem that you don’t understand If it’s just going to be the one thing you watch this week, take 10 mins and make it Mark Ritson dissecting P&G’s Febreze marketing strategy. He absolutely nails it. Key takeaways: Diagnose first: understand the problem before constructing your strategy. The importance of using qual …

The100: Narrative design, retail challenges and Mona Lisa

By Alistair Vince | June 11, 2019

Learning from the best Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of dust always get in my eye during the opening scene of Up?) They really are the masters of storytelling and here are their 22 rules …

New shopping methods

By Ian Hare | May 31, 2019
New Shopping Methods

We constantly hear how shoppers are changing and how they are turning to different models and channels. We decided we’d zone in on some of these channels to see first hand how people are using new shopping methods and what for. We looked at; Click & collect Direct to consumer Rapid delivery (one/two hour) Subscriptions …

#Empathy19 Highlights: Consumer Closeness

By Fran Benoist | May 26, 2019

A Starting View 131 attendees. 11 speakers. 1 kick ass day (if we do say so ourselves 🙂 ). All spent looking at consumer closeness and talking about how we can change it from a company slogan and into a culture. A business view An early section of the day was devoted to understanding consumer …