Stop Using Data Like a Drunk Uses a Lamppost

Posted on

Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.


Let’s start with a given: market research is important. Doing that research is an attempt to mitigate the uncertainty of the future of any work you may be doing….

Read the full article on the publisher’s site: http://ift.tt/2f70Xp3