Brand communities

Over at we are social, Nathan McDonald has been allowed to reproduce a piece he wrote on Brand Communities for Contagious Magazine. He says that ideas from these brand communities ‘can contribute to the evolution and innovation of products or simply be a way to test new features, flavours or functionality’. It’s an interesting area – extremely interesting. The question […]

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OpenIDEO – problem solving tribes

Under the headline ‘solving problems together for the collective good‘ the folks over at Contagious chat with Tom Hulme, Design Director at Ideo, about OpenIDEO (introduced via video by Jamie Oliver here), a platform harnessing the power of crowds, which they hope will provide solutions posed by brands, charities and individuals. Tom says some interesting things in the interview. The […]

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