Strategic planning

Couldn’t have put it better myself.  Here at watchmethink we’re all about making things simpler, about getting things done, not just talking about them, about making it easier to understand your customer, easier to get at insight about your customer, easier to digest this insight, making it fun to digest this insight. Accessible, simple, insight. That you can DO things […]

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Brand communities

Over at we are social, Nathan McDonald has been allowed to reproduce a piece he wrote on Brand Communities for Contagious Magazine. He says that ideas from these brand communities ‘can contribute to the evolution and innovation of products or simply be a way to test new features, flavours or functionality’. It’s an interesting area – extremely interesting. The question […]

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Don’t assume the obvious

Great post over at futurelab about what yogurt can teach marketers. In it they assess what part of the consumption of a yogurt is most engaging to the brain. Surprisingly (or not if you consider how enjoyable it is opening a present) it’s the opening of the lid that engages the most. They make an interesting point ‘product marketers shouldn’t […]

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OpenIDEO – problem solving tribes

Under the headline ‘solving problems together for the collective good‘ the folks over at Contagious chat with Tom Hulme, Design Director at Ideo, about OpenIDEO (introduced via video by Jamie Oliver here), a platform harnessing the power of crowds, which they hope will provide solutions posed by brands, charities and individuals. Tom says some interesting things in the interview. The […]

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Sausages Simon

[youtube=http://www.youtube.com/watch?v=jFEIMPFEglA] We saw this on Youtube. It’s something that we liked. Someone passing on their opinion on a product. It’s great. Interesting – portionable sausages. Like it. Wonder if any sausage manufacturers have seen this?

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Make customers your number 1 priority

We’re always interested in seeing what people are saying about how companies should interact with consumers. Over at Blogging Innovation a recent piece on Reinventing Customer Relationships highlights Making Customers your number 1 priority. They go on to describe what companies should be looking at when running their business. These include How would we go about defining customer wants and […]

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