We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.

In short, it’s pretty much Kahneman’s lifetime’s work.

Oh and he won the Nobel Prize for it. So, ya know, it’s pretty good….

By understanding how people settle on a decision, we can help them to make better ones. And we can even do so without restricting their choice. Instead, we just need to nudge them in the right direction.

When a predatory thinker hits a problem they can’t solve, they move upstream, change the context and turn it into a problem that they can solve.

This pocket sized bible covers improving, nurturing and sustaining creativity.

The Watch Me Think founding fathers drew heavily from this book when forming the company and sewing its principles. The fact that, 7 years later, the company is a success and these principles are still evident is a sure sign that this book was flipping useful.

Interested in how the world came into its current political shape? Want to better equipped to second guess the next manoeuvres of the global stage by Putin or Xi?

This book nets the general thoughts, musings and put-downs from an advertising great, Mr Bob Hoffman. All 101 of them to be precise.

I think Knight wanted to write scarily honest account of what starting a business is really like. And, according to my heart rate, he certainly managed to do so.

0 to 1 is about taking an old idea, squeezing the stuffing out of it, and coming up with a business that nobody else has thought of.

Why struggle to muster an ‘original idea’ (whatever that means) when you can just copy something that’s worked before?

Why your business should be purpose driven and, once persuaded (because he will persuade you), how you can implement it. He also throws in the odd tip on being an all round business extraordinair too.

Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying these principles to marketing.

Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t that easy.

The most British thing you’ll ever read. And if Wimbledon are reading, hollaaa! We’ll do you some research ‘n stuff.

This book comprises a mixture of Sutherland’s interviews, articles and tweets. Ultimately, its Rory’s general musings on the world of advertising, marketing, and beyond.

For those looking to allow themselves some armbands before skidding into the deep end of behavioural economics.

If, at any point, you try to move others and influence behaviour, then, like it or not, you’re in sales. Ultimately, this book completely shifts opinions on what it means to sell.

Dan Meredith is doing pretty darn well for himself. Each chapter in his book contains tips which he used to get and keep himself there.

Positive moments don’t have to be in the hands of fate, we can engineer them by adding certain elements. We can manipulate a situation to become timeless.

This book uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie.