“Undifferentiated forgettable cultural landfill”

Insight teams are changing?

True or not? Have a read. I’d be interested in what you think.

Are you an introvert or an extrovert? Who are you hiring? Do you agree with what Tim (Fonterra) , Alla (KCC) and Jessica (Telefonica) have said?

It’s a BIG topic, and a very interesting one.

“Undifferentiated forgettable cultural landfill”

Martin Weigel is back to his brutal best.

After featuring in our Top 10 ‘most read’ of 2017 a few weeks ago, his case for chaos is focused on answering the question of whether advertising is radical enough.

His points on research are worth looking at… if I could just draw your attention to slides 31-40… 🙂

The juvenile delusion that consumers are in love with brands

Bob also came back to the new year on fire. This time on asking for feedback.

“[Companies] need to  stop trying to get us to love them by annoying the living **** out of us with emails, apps, social media contrivances, idiotic “content” and other engagement gimmicks that cost them a fortune and buy them not an ounce of loyalty.”

A very good read, just make sure you have your thick-skin and swearing filters on.

Presentation tomorrow?

If so, bookmark this page.

We’ve featured bits and pieces from it in previous editions of The100, but there is so much more to be discovered from this fantastic resource created by Russell Davies.

99 reasons to be cheerful

January blues? Still? Come on, things aren’t that bad. Take a look at this list of the best things that happened in 2017. Snow leopards back from the brink, the rise of green energy and the possible end of many diseases. It cheered me up no end.

The power of pictures

These evocative photos from the 1968, each with a story, demonstrate the raw power of photojournalism.

And if you’re in the UK around March 14th this year, you can catch the legendary photojournalist Daniel Meadows at our Power of Storytelling event.

And finally…

If you like things organised (like me) you’ll just love this by Adam Hillman.

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