#Storytelling18
On the 14 March 2018 Watch Me Think presented a full day going-down-to-the-woods-today meeting for those who were intrigued, nay, BEGUILED by the power that storytelling.
The presenters storytellers approached this topic from a variety of angles. There were theorists, archivists, founders, client case studies, innovators; plus 2 workshops built in:
The Narrators
- Richard Shotton, Deputy Head of Evidence, MG OMD
- Ian Leslie, Author "Born Liars"
- Fraser Doherty MBE, Founder, SuperJam and beer52.com
- Vicki Perrin, 500 Words, BBC
- Tristan Ferne, Lead Producer, BBC
- Anthony "Tas" Tasgal, The Storytelling book
- Emily Murdock, Ministry of Stories/Hoxton Monster Supplies
- Daniel Meadows, photographer, writer, documentarist
- Craig Twyford, Founder, JamJar Story
- Louella Miles, Writers4management
- Asif Noorani (Epiphany Productions) & Danny Russell (DRC)
- Nick Southgate, Nick Southgate Planning & Research
The Chroniclers
- Andy Hill, Samworth Brothers
- Stuart Chapman, Lego
- Ella Jackson, Unilever
The aim?
It was to understand the principles of the storytelling process, and how to effectively put those principles into business practice. Storytelling tools were provided. We thought of them as Magic Beans. #Storytelling18
Want a taste? Take a look at these clips from the sessions.
- How Lego uses storytelling for commercial benefit - Stuart Chapman, Lego
- Tas Tasgal on our Data Rich, Insight Poor (DRIP) world - Anthony "Tas" Tasgal, The Storytelling book
- Richard Shotton on The Pratfall Effect - Richard Shotton, Deputy Head of Evidence, MG OMD
- The Talkers and The Listeners - Richard Shotton, Deputy Head of Evidence, MG OMD