Storytelling (event) – March 2018

On the 14 March 2018 Watch Me Think presented a full day going-down-to-the-woods-today meeting for those who were intrigued, nay, BEGUILED by the power that storytelling.

The presenters storytellers approached this topic from a variety of angles. There were theorists, archivists, founders, client case studies, innovators; plus 2 workshops built in:

The Narrators

The Chroniclers

The aim?

It was to understand the principles of the storytelling process, and how to effectively put those principles into business practice. Storytelling tools were  provided which to use in the attendees various organisations. We thought of them as as Magic Beans. #StoryPower

 

Want a taste? Take a look at these clips from the sessions.

How Lego uses storytelling for commercial benefit - Stuart Chapman, Lego

Tas Tasgal on our Data Rich, Insight Poor (DRIP) world - Anthony "Tas" Tasgal, The Storytelling book

Richard Shotton on The Pratfall Effect - Richard Shotton, Deputy Head of Evidence, MG OMD

The Talkers and The Listeners - Richard Shotton, Deputy Head of Evidence, MG OMD